An investigation of Children's ability to identify sponsors and understand sponsorship intentions

Udo Wagner, Reinhard Grohs, Regina Steiner

Publications: Contribution to journal › Article › Peer Reviewed

Austrian Fields of Science 2012

@article{878c11acc6fe486e8685e66c81036828,

title = "An investigation of Children's ability to identify sponsors and understand sponsorship intentions",

keywords = "IB , BWL",

author = "Udo Wagner and Reinhard Grohs and Regina Steiner",

year = "2012",

language = "English",

volume = "29",

pages = "907--917",

journal = "Psychology & Marketing",

issn = "0742-6046",

publisher = "Wiley-Blackwell",

number = "11",

}