Antecedents and Consequences of Utilitarian and Hedonic Shopping Value

Katharina Auer-Srnka, Reinhard Grohs, Eva Thelen

Publications: Contribution to bookContribution to proceedings

Original languageEnglish
Title of host publication39th EMAC Conference, June 1�]4, Copenhagen
PublisherUnknown publisher
Publication statusPublished - 2010

Austrian Fields of Science 2012

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