At What Age and How Does Understanding of Product Placement Develop?

Reinhard Grohs
, Heribert Reisinger
, Elisabeth Wolfsteiner
, Johanna Haas

Department of Accounting, Innovation and Strategy

Publications: Contribution to journal › Article › Peer Reviewed

Original language	English
Pages (from-to)	22-31
Journal	Marketing ZFP - Journal of Research and Management
Volume	35
Issue number	1
Publication status	Published - 2013

Austrian Fields of Science 2012

502020 Market research
502019 Marketing

Keywords

IB
BWL

Access to Document

http://vahlen-online.beck.de/?vpath=bibdata%2fzeits%2fZFP%2f2013%2fcont%2fZFP.2013.H01.NAMEINHALTSVERZEICHNIS.htm

Cite this

@article{88aa4d0c4cf94f9cac42a58ec672e954,

title = "At What Age and How Does Understanding of Product Placement Develop?",

keywords = "IB, BWL",

author = "Reinhard Grohs and Heribert Reisinger and Elisabeth Wolfsteiner and Johanna Haas",

year = "2013",

language = "English",

volume = "35",

pages = "22--31",

journal = "Marketing ZFP - Journal of Research and Management",

issn = "0344-1369",

number = "1",

}

TY - JOUR

T1 - At What Age and How Does Understanding of Product Placement Develop?

AU - Grohs, Reinhard

AU - Reisinger, Heribert

AU - Wolfsteiner, Elisabeth

AU - Haas, Johanna

PY - 2013

Y1 - 2013

KW - IB

KW - BWL

M3 - Article

SN - 0344-1369

VL - 35

SP - 22

EP - 31

JO - Marketing ZFP - Journal of Research and Management

JF - Marketing ZFP - Journal of Research and Management

IS - 1

ER -