Attention Asymmetry: How Judgements of Warmth and Competence Direct Attention to a Product´s Country of Origin

Publications: Contribution to conferencePaperPeer Reviewed

Original languageEnglish
Publication statusPublished - 2017
EventLa Londe Conference 2017: Marketing Communications and Consumer Behavior - ODALYS Résidence L'Ile d'Or, La Londe-les-Maures, France
Duration: 30 May 20172 Jun 2017
https://iae-aix.univ-amu.fr/en/lalonde-conference-2017

Conference

ConferenceLa Londe Conference 2017
Country/TerritoryFrance
CityLa Londe-les-Maures
Period30/05/172/06/17
Internet address

Austrian Fields of Science 2012

  • 501021 Social psychology
  • 502052 Business administration
  • 502020 Market research

Keywords

  • HBE
  • BWL

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