Attention to Country of Origin Information

Johanna Palcu; Arnd Florack; Adamantios Diamantopoulos; Georgios Halkias

Attention to Country of Origin Information

Johanna Palcu, Arnd Florack, Adamantios Diamantopoulos, Georgios Halkias

Publications: Contribution to conference › Paper › Peer Reviewed

Abstract

The present study applies eye-tracking to establish the conditions under which country-of-origin (COO) information moves into the center of consumers’ attention. Moreover, applying the Stereotype Content Model to a COO context, we demonstrate that consumers’ warmth and competence country stereotypes are reflected in their warmth and competence product judgments.

Original language	English
Publication status	Published - 2016
Event	Association for Consumer Research Conference (ACR 2016) - Berlin, Berlin, Germany Duration: 27 Oct 2016 → 30 Oct 2016 http://www.acrweb.org/acr/Public/index.aspx

Conference

Conference	Association for Consumer Research Conference (ACR 2016)
Abbreviated title	ACR 2016
Country/Territory	Germany
City	Berlin
Period	27/10/16 → 30/10/16
Internet address	http://www.acrweb.org/acr/Public/index.aspx

Austrian Fields of Science 2012

502052 Business administration

Keywords

IB
BWL

Cite this

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title = "Attention to Country of Origin Information",

abstract = "The present study applies eye-tracking to establish the conditions under which country-of-origin (COO) information moves into the center of consumers{\textquoteright} attention. Moreover, applying the Stereotype Content Model to a COO context, we demonstrate that consumers{\textquoteright} warmth and competence country stereotypes are reflected in their warmth and competence product judgments.",

keywords = "IB, BWL",

author = "Johanna Palcu and Arnd Florack and Adamantios Diamantopoulos and Georgios Halkias",

year = "2016",

language = "English",

note = "Association for Consumer Research Conference (ACR 2016), ACR 2016 ; Conference date: 27-10-2016 Through 30-10-2016",

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TY - CONF

T1 - Attention to Country of Origin Information

AU - Palcu, Johanna

AU - Florack, Arnd

AU - Diamantopoulos, Adamantios

AU - Halkias, Georgios

PY - 2016

Y1 - 2016

N2 - The present study applies eye-tracking to establish the conditions under which country-of-origin (COO) information moves into the center of consumers’ attention. Moreover, applying the Stereotype Content Model to a COO context, we demonstrate that consumers’ warmth and competence country stereotypes are reflected in their warmth and competence product judgments.

AB - The present study applies eye-tracking to establish the conditions under which country-of-origin (COO) information moves into the center of consumers’ attention. Moreover, applying the Stereotype Content Model to a COO context, we demonstrate that consumers’ warmth and competence country stereotypes are reflected in their warmth and competence product judgments.

KW - IB

KW - BWL

UR - http://www.acrweb.org/acr/assets/ACR2016_Program.pdf

M3 - Paper

T2 - Association for Consumer Research Conference (ACR 2016)

Y2 - 27 October 2016 through 30 October 2016

ER -

Attention to Country of Origin Information

Abstract

Conference

Austrian Fields of Science 2012

Keywords

Other files and links

Cite this