Audience expectations of journalism: What’s politics got to do with it?

Audience expectations of journalism are a crucial dimension not only to understand journalism’s public legitimacy and institutional character but also its economic foundations in terms of consumers’ prospects. Although we see a critically growing disconnect between the audience and journalism, we know little about what the audience actually expects from journalism and what explains audience expectations. Using data from an online survey among the audience (n = 2775) as well as professional journalists (n = 818), this study compares audience expectations of journalism with journalists’ role orientations in Austria. Furthermore, multivariate analyses particularly aim to explore the role of political parameters for the understanding of audience expectations of journalism. Results show both congruencies and discrepancies between citizens’ and journalists’ perception of specific functions of journalism and that – besides media use – political attitudes may very well play an important role.