Begrenzte Grenzenlosigkeit: Inhaltliche Konzeption und filmische Strategien der Werbefilme der Austria Tabak 1948-2000

Publications: Contribution to bookContribution to proceedingsPeer Reviewed

Original languageGerman
Title of host publicationGrenzenlose Werbung
Subtitle of host publicationZwischen Konsum und Audiovision
EditorsKarin Moser, Franz X. Eder, Mario Keller
Place of PublicationBerlin/Boston
Publisherde Gruyter Oldenbourg
Pages109-144
ISBN (Electronic)978-3-11-066280-1
ISBN (Print)978-3-11-066093-7
Publication statusPublished - 2020

Publication series

SeriesWerbung - Konsum - Geschichte
Volume2

Austrian Fields of Science 2012

  • 601022 Contemporary history
  • 508009 Media research
  • 508010 Media history
  • 508015 Business communication

Keywords

  • Consumption
  • Media
  • COMMERCIALS
  • Economics
  • Cinema
  • Television
  • Gender
  • TOBACCO

Cite this