Brand-related background music and consumer choice

A. Florack, C. Dimofte, K. Rössler, S. Leder

Publications: Contribution to journalArticlePeer Reviewed

Original languageEnglish
Pages (from-to)707
Number of pages1
JournalAdvances in Consumer Research
Volume40
Publication statusPublished - 1 Jan 2012

Austrian Fields of Science 2012

  • 501021 Social psychology

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