Branding the Story: Avoiding Ad-Product Detachment in Narrative Ads

Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

Original language	English
Title of host publication	Proceedings for the 49th EMAC Conference
Place of Publication	Budapest
Publication status	Published - 2020
Event	49th EMAC Annual Conference - Budapest, Hungary Duration: 26 May 2020 → … http://emac-budapest2020.org/

Austrian Fields of Science 2012

@inproceedings{ae94c2da42f643238f0ee1fa35f37fff,

title = "Branding the Story: Avoiding Ad-Product Detachment in Narrative Ads",

keywords = "MIB, HBE",

author = "Matthias Glaser and Heribert Reisinger",

year = "2020",

language = "English",

booktitle = "Proceedings for the 49th EMAC Conference",

note = "49th EMAC Annual Conference ; Conference date: 26-05-2020",

url = "http://emac-budapest2020.org/",

}