Brothers in Blood, Yet Strangers in Response to Global Brands: A Four-Country Study of the Role of Consumer Personality

Maja Arslanagic-Kalajdzic; Vesna Zabkar; Adamantios Diamantopoulos; Arnd Florack

Brothers in Blood, Yet Strangers in Response to Global Brands: A Four-Country Study of the Role of Consumer Personality

Maja Arslanagic-Kalajdzic
, Vesna Zabkar
, Adamantios Diamantopoulos
, Arnd Florack

Publications: Contribution to conference › Paper › Peer Reviewed

Original language	English
Publication status	Published - 2016
Event	3rd AIB-CEE Chapter Conference: Boosting Competitiveness of Central Europe Through Digital Economy - Prag, Prag, Czech Republic Duration: 29 Sept 2016 → 1 Oct 2016

Conference

Conference	3rd AIB-CEE Chapter Conference
Country/Territory	Czech Republic
City	Prag
Period	29/09/16 → 1/10/16

Austrian Fields of Science 2012

502052 Business administration

Keywords

IB
BWL

Cite this

@conference{8405221fbfa048c0b1aec28fe9e88cee,

title = "Brothers in Blood, Yet Strangers in Response to Global Brands: A Four-Country Study of the Role of Consumer Personality",

keywords = "IB, BWL",

author = "Maja Arslanagic-Kalajdzic and Vesna Zabkar and Adamantios Diamantopoulos and Arnd Florack",

year = "2016",

language = "English",

note = "3rd AIB-CEE Chapter Conference : Boosting Competitiveness of Central Europe Through Digital Economy ; Conference date: 29-09-2016 Through 01-10-2016",

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TY - CONF

T1 - Brothers in Blood, Yet Strangers in Response to Global Brands: A Four-Country Study of the Role of Consumer Personality

AU - Arslanagic-Kalajdzic, Maja

AU - Zabkar, Vesna

AU - Diamantopoulos, Adamantios

AU - Florack, Arnd

PY - 2016

Y1 - 2016

KW - IB

KW - BWL

UR - http://prague.aib-cee.vse.cz/wp-content/uploads/2016/02/Program-tisk.pdf

M3 - Paper

T2 - 3rd AIB-CEE Chapter Conference

Y2 - 29 September 2016 through 1 October 2016

ER -

Brothers in Blood, Yet Strangers in Response to Global Brands: A Four-Country Study of the Role of Consumer Personality

Conference

Austrian Fields of Science 2012

Keywords

Other files and links

Cite this