Can extended reality in the metaverse revolutionise health communication?

Adela Plechata, Guido Makransky, Robert Böhm (Corresponding author)

Publications: Contribution to journalArticlePeer Reviewed

Abstract

In the metaverse, users will actively engage with 3D content using extended reality (XR). Such XR platforms can stimulate a revolution in health communication, moving from information-based to experience-based content. We outline three major application domains and describe how the XR affordances (presence, agency and embodiment) can improve healthy behaviour by targeting the users’ threat and coping appraisal. We discuss how health communication via XR can help to address long-standing health challenges.
Original languageEnglish
Article number132
Number of pages4
Journalnpj Digital Medicine
Volume5
DOIs
Publication statusPublished - 2 Sept 2022

Austrian Fields of Science 2012

  • 501021 Social psychology

Keywords

  • CONSTRUAL-LEVEL THEORY
  • PROMOTION

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