Ceiling and negative effects in brand alliances

Publications: Contribution to conferenceOther contribution to conferencePeer Reviewed

Original languageEnglish
Publication statusPublished - 2018
EventBrand Camp - Obergurgl University Center, Obergurgl, Austria
Duration: 5 Dec 20187 Dec 2018

Conference

ConferenceBrand Camp
Country/TerritoryAustria
CityObergurgl
Period5/12/187/12/18

Austrian Fields of Science 2012

  • 502019 Marketing

Cite this