Charismatic selling: The impact of a charismatic salesperson on customers' approach behaviors in personal selling - An experimental study

Sandra Pauser; Claus Ebster; Udo Wagner

Charismatic selling: The impact of a charismatic salesperson on customers' approach behaviors in personal selling - An experimental study

Sandra Pauser
, Claus Ebster
, Udo Wagner

Department of Accounting, Innovation and Strategy

Publications: Contribution to conference › Paper › Peer Reviewed

Original language	English
Publication status	Published - 2016
Event	45th European Marketing Academy Conference (EMAC 2016) - Oslo, Oslo, Norway Duration: 24 May 2016 → 27 May 2016 http://emac2016.emac-online.org/emac2016.org/index.html

Conference

Conference	45th European Marketing Academy Conference (EMAC 2016)
Abbreviated title	EMAC 2016
Country/Territory	Norway
City	Oslo
Period	24/05/16 → 27/05/16
Internet address	http://emac2016.emac-online.org/emac2016.org/index.html

Austrian Fields of Science 2012

502019 Marketing

Keywords

IB
BWL

Cite this

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title = "Charismatic selling: The impact of a charismatic salesperson on customers' approach behaviors in personal selling - An experimental study",

keywords = "IB, BWL",

author = "Sandra Pauser and Claus Ebster and Udo Wagner",

year = "2016",

language = "English",

note = "45th European Marketing Academy Conference (EMAC 2016), EMAC 2016 ; Conference date: 24-05-2016 Through 27-05-2016",

url = "http://emac2016.emac-online.org/emac2016.org/index.html",

}

TY - CONF

T1 - Charismatic selling: The impact of a charismatic salesperson on customers' approach behaviors in personal selling - An experimental study

AU - Pauser, Sandra

AU - Ebster, Claus

AU - Wagner, Udo

PY - 2016

Y1 - 2016

KW - IB

KW - BWL

UR - http://emac2016.emac-online.org/emac2016.org/index.html

M3 - Paper

T2 - 45th European Marketing Academy Conference (EMAC 2016)

Y2 - 24 May 2016 through 27 May 2016

ER -

Charismatic selling: The impact of a charismatic salesperson on customers' approach behaviors in personal selling - An experimental study

Conference

Austrian Fields of Science 2012

Keywords

Other files and links