Children's Understanding of Product Placement

Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

Original language	English
Title of host publication	Proceedings of the 41st EMAC Conference
Publisher	Unknown publisher
Publication status	Published - 2012

Austrian Fields of Science 2012

@inproceedings{675facb50d324b26b67e517dda980cc0,

title = "Children's Understanding of Product Placement",

keywords = "IB, BWL",

author = "Reinhard Grohs and Heribert Reisinger and Johanna Haas",

note = "Host publication data : Proceedings of the 41st EMAC Conference",

year = "2012",

language = "English",

booktitle = "Proceedings of the 41st EMAC Conference",

publisher = "Unknown publisher",

}