Consumer Attitudes toward Sponsors vs. Ambushers

Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

Original language	English
Title of host publication	Proceedings 42nd EMAC Conference
Publication status	Published - 2013
Event	42nd European Marketing Academy Conference (EMAC 2013) - Istanbul, Istanbul, Turkey Duration: 4 Jun 2013 → 7 Jun 2013

Conference	42nd European Marketing Academy Conference (EMAC 2013)
Country/Territory	Turkey
City	Istanbul
Period	4/06/13 → 7/06/13

Austrian Fields of Science 2012

@inproceedings{f19dfce883974232a8f708c33acd88a2,

title = "Consumer Attitudes toward Sponsors vs. Ambushers",

keywords = "IB, BWL",

author = "Reinhard Grohs and Elisabeth Wolfsteiner and Heribert Reisinger",

year = "2013",

language = "English",

booktitle = "Proceedings 42nd EMAC Conference",

note = "42nd European Marketing Academy Conference (EMAC 2013) ; Conference date: 04-06-2013 Through 07-06-2013",

}