Consumer Culture Imagery and Foreign Brands: Ad-Brand Incongruity and Consumers' Desire for Authenticity

Georgios Halkias, Sofia Kousi, Milena Micevski

Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

Original language	English
Title of host publication	Proceedings of the 2019 International Conference on Research in Advertising (ICORIA) of the European Advertising Academy
Publication status	Published - 2019
Event	ICORIA 2019 - Krems, Austria Duration: 27 Jun 2019 → 29 Jun 2019

Austrian Fields of Science 2012

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title = "Consumer Culture Imagery and Foreign Brands: Ad-Brand Incongruity and Consumers' Desire for Authenticity",

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author = "Georgios Halkias and Sofia Kousi and Milena Micevski",

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booktitle = "Proceedings of the 2019 International Conference on Research in Advertising (ICORIA) of the European Advertising Academy",

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Proceedings of the 2019 International Conference on Research in Advertising (ICORIA) of the European Advertising Academy. 2019.

Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

TY - GEN

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AU - Halkias, Georgios

AU - Kousi, Sofia

AU - Micevski, Milena

N1 - (June 27-29, 2019, Krems, Austria)

PY - 2019

Y1 - 2019

KW - HBE

KW - BWL

UR - http://www.europeanadvertisingacademy.org/conference2019/

M3 - Contribution to proceedings

BT - Proceedings of the 2019 International Conference on Research in Advertising (ICORIA) of the European Advertising Academy

Y2 - 27 June 2019 through 29 June 2019

ER -