Consumers' perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences

Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

Original language	English
Title of host publication	Brand Camp 4
Place of Publication	Obergurgl University Center
Publication status	Published - 2018

Austrian Fields of Science 2012

@inproceedings{c3b64ab345c64d2187793bbeff929dbd,

title = "Consumers' perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences",

keywords = "BWL, HBE",

author = "Olivier Reimann and Udo Wagner and Heribert Reisinger",

note = "(April 5-7, Obergurgl, Austria)",

year = "2018",

language = "English",

booktitle = "Brand Camp 4",

}

TY - GEN

T1 - Consumers' perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences

AU - Reimann, Olivier

AU - Wagner, Udo

AU - Reisinger, Heribert

N1 - (April 5-7, Obergurgl, Austria)

PY - 2018

Y1 - 2018

KW - BWL

KW - HBE

UR - https://www.uibk.ac.at/smt/marketing/brandresearchlab2/events/brandcamp/

M3 - Contribution to proceedings

BT - Brand Camp 4

CY - Obergurgl University Center

ER -