Consumers' Perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences

Publications: Contribution to conference › Paper › Peer Reviewed

Original language	English
Publication status	Published - 2017
Event	39th Annual ISMS Marketing Science Conference - USC Marshall , United States Duration: 7 Jun 2017 → 10 Jun 2017

Conference	39th Annual ISMS Marketing Science Conference
Country/Territory	United States
Period	7/06/17 → 10/06/17

Austrian Fields of Science 2012

@conference{2c09db21b7f749b8bc20606af607ad28,

title = "Consumers' Perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences",

keywords = "HBE, BWL",

author = "Olivier Reimann and Heribert Reisinger and Udo Wagner",

year = "2017",

language = "English",

note = "39th Annual ISMS Marketing Science Conference ; Conference date: 07-06-2017 Through 10-06-2017",

}