Coping with greenwashed ads. Greenwashing perceptions, eco-label confusion, and the willingness to pay more

Publications: Contribution to journal › Article › Peer Reviewed

Original language	English
Journal	Journal of International Consumer Marketing
Publication status	Accepted/In press - Jul 2025

Austrian Fields of Science 2012

@article{35533e6431cc4d7a83ad391fdc77a35f,

title = "Coping with greenwashed ads. Greenwashing perceptions, eco-label confusion, and the willingness to pay more",

author = "J{\"o}rg Matthes and Ariadne Neureiter and Jens Seiffert-Brockmann",

year = "2025",

month = jul,

language = "English",

journal = "Journal of International Consumer Marketing",

issn = "0896-1530",

}