Country-Related Emotions as Mediators of the Relationship between Country Stereotype Dimensions and Brand Affect

Georgios Halkias; Arnd Florack; Adamantios Diamantopoulos; Johanna Palcu

Country-Related Emotions as Mediators of the Relationship between Country Stereotype Dimensions and Brand Affect

Georgios Halkias, Arnd Florack, Adamantios Diamantopoulos, Johanna Palcu

Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

Original language	English
Title of host publication	Proceedings of the 46th European Marketing Academy Conference
Place of Publication	Groningen
Publication status	Published - 2017
Event	46th European Marketing Academy Conference (EMAC 2017): Leaving Footprints - Martiniplaza, Groningen, Netherlands Duration: 23 May 2017 → 26 May 2017 http://www.rug.nl/emac2017/

Conference

Conference	46th European Marketing Academy Conference (EMAC 2017)
Abbreviated title	EMAC 2017
Country/Territory	Netherlands
City	Groningen
Period	23/05/17 → 26/05/17
Internet address	http://www.rug.nl/emac2017/

Austrian Fields of Science 2012

502052 Business administration
502020 Market research
501021 Social psychology

Keywords

HBE
BWL

Cite this

@inproceedings{0f237c6068f6463393da8e5811e08801,

title = "Country-Related Emotions as Mediators of the Relationship between Country Stereotype Dimensions and Brand Affect",

keywords = "HBE, BWL",

author = "Georgios Halkias and Arnd Florack and Adamantios Diamantopoulos and Johanna Palcu",

note = "(May 23-26, 2017, Groningen, The Netherlands); 46th European Marketing Academy Conference (EMAC 2017) : Leaving Footprints, EMAC 2017 ; Conference date: 23-05-2017 Through 26-05-2017",

year = "2017",

language = "English",

booktitle = "Proceedings of the 46th European Marketing Academy Conference",

url = "http://www.rug.nl/emac2017/",

}

TY - GEN

T1 - Country-Related Emotions as Mediators of the Relationship between Country Stereotype Dimensions and Brand Affect

AU - Halkias, Georgios

AU - Florack, Arnd

AU - Diamantopoulos, Adamantios

AU - Palcu, Johanna

N1 - (May 23-26, 2017, Groningen, The Netherlands)

PY - 2017

Y1 - 2017

KW - HBE

KW - BWL

UR - https://www.rug.nl/emac2017/participate/pdf/emac_booklet_online.pdf

UR - https://www.rug.nl/emac2017/

M3 - Contribution to proceedings

BT - Proceedings of the 46th European Marketing Academy Conference

CY - Groningen

T2 - 46th European Marketing Academy Conference (EMAC 2017)

Y2 - 23 May 2017 through 26 May 2017

ER -

Country-Related Emotions as Mediators of the Relationship between Country Stereotype Dimensions and Brand Affect

Conference

Austrian Fields of Science 2012

Keywords

Other files and links

Cite this