Cross-cultural Luxury Advertising: CLT and Functional Attitudes

Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

Original language	English
Title of host publication	Proceedings of the ANZMAC Conference 2017
Place of Publication	Melbourne
Publication status	Published - 2017
Event	ANZMAC Confernece 2017 - Melbourne, Australia Duration: 2 Dec 2017 → …

Austrian Fields of Science 2012

@inproceedings{13715046e8b84c60be64ac7ed6a9ae62,

title = "Cross-cultural Luxury Advertising: CLT and Functional Attitudes",

keywords = "HBE, BWL",

author = "Yuri Seo and Choi, \{Yung Kyun\} and Udo Wagner",

year = "2017",

language = "English",

booktitle = "Proceedings of the ANZMAC Conference 2017",

note = "ANZMAC Confernece 2017 ; Conference date: 02-12-2017",

}

TY - GEN

T1 - Cross-cultural Luxury Advertising: CLT and Functional Attitudes

AU - Seo, Yuri

AU - Choi, Yung Kyun

AU - Wagner, Udo

PY - 2017

Y1 - 2017

KW - HBE

KW - BWL

UR - https://www.rmit.edu.au/events/all-events/conferences/2017/december/anzmac

M3 - Contribution to proceedings

BT - Proceedings of the ANZMAC Conference 2017

CY - Melbourne

T2 - ANZMAC Confernece 2017

Y2 - 2 December 2017

ER -