Customer Approval of Probabilistic Price Promotions

Karl Akbari, Udo Wagner

Publications: Contribution to conference › Paper › Peer Reviewed

Original languageEnglish
Publication statusPublished - 2016
Event7th European Marketing Academy Regional Conference - Sarajevo, Bosnia and Herzegovina
Duration: 14 Sept 2016 → 16 Sept 2016

Conference

Conference7th European Marketing Academy Regional Conference
Country/TerritoryBosnia and Herzegovina
CitySarajevo
Period14/09/16 → 16/09/16

Austrian Fields of Science 2012

  • 502019 Marketing
  • 502020 Market research

Keywords

  • IB
  • BWL

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