@inbook{d693f35667e245c3b608c9fac451bdcc,
title = "Der Einsatz von Methoden des Data Mining zur Unterst{\"u}tzung kommunikationspolitischer Aktivit{\"a}ten der Lauda Air",
author = "Udo Wagner and Heribert Reisinger and Reinhold Russ",
year = "2001",
language = "Deutsch",
isbn = "3-528-05713-0",
pages = "875 -- 888",
editor = "H. Hippner and U. K{\"u}sters and M. Meyer and K.D. Wilde",
booktitle = "Handbuch Data Mining im Marketing",
publisher = "Gabler Verlag/GWV Fachverlage GmbH",
edition = "1",
}