Der Klang der Marken - Branchentypische psychoakustische Eigenschaften von Audiologos

Christoph Anzenbacher, Isabella Czedik-Eysenberg, Christoph Reuter, Michael Oehler

Department of Musicology (Historical Musicology, Ethnomusicology and Systematic Musicology)

Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

1 Poster presentation

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Klang vs. Image II. Semantischer Transfer und Fit in der multimodalen Markenkommunikation.
Christoph Anzenbacher (Contributor), Michael Oehler (Contributor) & Christoph Reuter (Contributor)
16 Sept 2017
Activity: Talks and presentations › Poster presentation › Science to Science