Developing Brand Knowledge: The Effects of Functional and Emotional Cues in Advertising

Original language	English
Journal	Journal of the Academy of Marketing Science
Publication status	Unpublished - 2008

Austrian Fields of Science 2012

• 502020 Market research
• 502019 Marketing

Research output

Publications per year 2008 2008 2008

• 1 Working paper

Publications per year

Publications per year

• Developing Brand Knowledge: The Effects of Functional and Emotional Cues in Advertising

  Reisinger, H. & Auer-Srnka, K., 2008, (Unpublished) Unknown publisher.

  Publications: Working paper

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Auer-Srnka, K., & Reisinger, H. (2008). Developing Brand Knowledge: The Effects of Functional and Emotional Cues in Advertising. Unpublished.

Auer-Srnka, Katharina ; Reisinger, Heribert. / Developing Brand Knowledge: The Effects of Functional and Emotional Cues in Advertising. In: Journal of the Academy of Marketing Science. 2008.

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title = "Developing Brand Knowledge: The Effects of Functional and Emotional Cues in Advertising",

author = "Katharina Auer-Srnka and Heribert Reisinger",

note = "keine Dublette",

year = "2008",

language = "English",

journal = "Journal of the Academy of Marketing Science",

issn = "0092-0703",

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Auer-Srnka, K & Reisinger, H 2008, 'Developing Brand Knowledge: The Effects of Functional and Emotional Cues in Advertising', Journal of the Academy of Marketing Science.

Developing Brand Knowledge: The Effects of Functional and Emotional Cues in Advertising. / Auer-Srnka, Katharina; Reisinger, Heribert.
In: Journal of the Academy of Marketing Science, 2008.

Publications: Contribution to journal › Article › Peer Reviewed

TY - JOUR

T1 - Developing Brand Knowledge: The Effects of Functional and Emotional Cues in Advertising

AU - Auer-Srnka, Katharina

AU - Reisinger, Heribert

N1 - keine Dublette

PY - 2008

Y1 - 2008

M3 - Article

SN - 0092-0703

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

ER -

Auer-Srnka K, Reisinger H. Developing Brand Knowledge: The Effects of Functional and Emotional Cues in Advertising. Journal of the Academy of Marketing Science. 2008.