Developing Brand Knowledge: The Effects of Functional and Emotional Cues in Advertising

Katharina Auer-Srnka, Heribert Reisinger

Department of Accounting, Innovation and Strategy

Publications: Contribution to journal › Article › Peer Reviewed

Original language	English
Journal	Journal of the Academy of Marketing Science
Publication status	Unpublished - 2008

Austrian Fields of Science 2012

502020 Market research
502019 Marketing

1 Working paper

Developing Brand Knowledge: The Effects of Functional and Emotional Cues in Advertising
Reisinger, H. & Auer-Srnka, K. (Corresponding author), 2008, (Unpublished) Unknown publisher.
Publications: Working paper

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