Developing Brand Knowledge: The Effects of Functional and Emotional Cues in Advertising

Katharina Auer-Srnka, Heribert Reisinger

Department of Accounting, Innovation and Strategy

Publications: Contribution to journal › Article › Peer Reviewed

1 Working paper

1 results

2008

Developing Brand Knowledge: The Effects of Functional and Emotional Cues in Advertising
Reisinger, H. & Auer-Srnka, K., 2008, (Unpublished) Unknown publisher.
Publications: Working paper