Die Auswirkungen von Einkaufsverwirrung auf das Nachfrageverhalten

Publications: Contribution to journal › Article › Peer Reviewed

Original language	German
Pages (from-to)	8 - 21
Number of pages	14
Journal	Marketing ZFP - Journal of Research and Management
Volume	35
Issue number	1
Publication status	Published - 2013

Austrian Fields of Science 2012

@article{9b5ab0d34d3949a29c88373886fc166f,

title = "Die Auswirkungen von Einkaufsverwirrung auf das Nachfrageverhalten",

keywords = "IB, BWL",

author = "Marion Garaus and Udo Wagner",

year = "2013",

language = "Deutsch",

volume = "35",

pages = "8 -- 21",

journal = "Marketing ZFP - Journal of Research and Management",

issn = "0344-1369",

number = "1",

}