| Original language | German |
|---|---|
| Title of host publication | Ladenbau- und Ladenmarketing-Lexikon |
| Publisher | Unknown publisher |
| Publication status | Published - 2011 |
Austrian Fields of Science 2012
- 502019 Marketing
Publications: Contribution to book › Chapter
| Original language | German |
|---|---|
| Title of host publication | Ladenbau- und Ladenmarketing-Lexikon |
| Publisher | Unknown publisher |
| Publication status | Published - 2011 |