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Dive into the research topics of 'Dimensional Mapping: Applying DQR and MDS to Explore the Perceptions of Seniors' Role in Advertising'. Together they form a unique fingerprint.- Sort by
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Dimensional Mapping: Applying DQR and MDS to Explore the Perceptions of Seniors' Role in Advertising
- Michele Griessmair (Corresponding author)
- , Guido Strunk
- , Katharina Auer-Srnka
Publications: Contribution to journal › Article › Peer Reviewed