Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction

Publications: Contribution to conference › Paper › Peer Reviewed

Original language	English
Publication status	Published - Jan 2022
Event	International Marketing Trends Conference 2022 - Rome, Italy Duration: 20 Jan 2022 → 22 Jan 2022

Conference	International Marketing Trends Conference 2022
Country/Territory	Italy
City	Rome
Period	20/01/22 → 22/01/22

Austrian Fields of Science 2012

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title = "Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction",

keywords = "HBE, MIB",

author = "Michaela Matarazzo and Adamantios Diamantopoulos and Mariel Maack",

note = "(Jan 20-22, 2022, Rome, Italy); International Marketing Trends Conference 2022 ; Conference date: 20-01-2022 Through 22-01-2022",

year = "2022",

month = jan,

language = "English",

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TY - CONF

T1 - Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction

AU - Matarazzo, Michaela

AU - Diamantopoulos, Adamantios

AU - Maack, Mariel

N1 - (Jan 20-22, 2022, Rome, Italy)

PY - 2022/1

Y1 - 2022/1

KW - HBE

KW - MIB

M3 - Paper

T2 - International Marketing Trends Conference 2022

Y2 - 20 January 2022 through 22 January 2022

ER -