Does editorial content and media vehicle congruence influence advertising recall?

Udo Wagner, Claus Ebster, Anna Kulnig

Publications: Contribution to journal › Article › Peer Reviewed

Original language	English
Pages (from-to)	71-79
Number of pages	9
Journal	AIMS International Journal of Management
Volume	7
Issue number	2
Publication status	Published - 2013

Austrian Fields of Science 2012

@article{d1537ba479a44e45b04f9b87943343b6,

title = "Does editorial content and media vehicle congruence influence advertising recall?",

keywords = "IB, BWL",

author = "Udo Wagner and Claus Ebster and Anna Kulnig",

year = "2013",

language = "English",

volume = "7",

pages = "71--79",

journal = "AIMS International Journal of Management",

issn = "1939-7011",

number = "2",

}