@inbook{6e665fc37da445eba38bfe3dc3845f05,
title = "Driving forces in green advertisements: A comparison of green advertisements in ten countries",
author = "J{\"o}rg Matthes and Carolin Eicher and Brigitte Naderer and Ariadne Neureiter and Desiree Schmuck and Masoumeh Zibarzani",
year = "2022",
doi = "10.5771/9783748926436-209",
language = "English",
pages = "209--230",
editor = "Anna-Sophie K{\"u}mpel and Christina Peter and Anna Schnaufer-Stockmann and Frank Mangold",
booktitle = "Nachhaltigkeit als Gegenstand und Zielgr{\"o}{\ss}e der Rezeptions- und Wirkungsforschung",
publisher = "Nomos Verlag",
}