| Original language | English |
|---|---|
| Pages (from-to) | 2-6 |
| Number of pages | 5 |
| Journal | Marketing ZFP - Journal of Research and Management |
| Volume | 47 |
| Issue number | 2 |
| Publication status | Published - Jun 2025 |
Austrian Fields of Science 2012
- 502052 Business administration
- 502019 Marketing
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