| Original language | English |
|---|---|
| Pages (from-to) | 2-4 |
| Number of pages | 3 |
| Journal | Marketing ZFP - Journal of Research and Management |
| Volume | 47 |
| Issue number | 1 |
| Publication status | Published - Mar 2025 |
Austrian Fields of Science 2012
- 502019 Marketing
- 502052 Business administration
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver