Effects of Appetitive and Aversive Motivational States on Wanting and Liking of Interpersonal Touch

Claudia Massaccesi (Corresponding author), Sebastian Korb, Nadine Skoluda, Urs Markus Nater, Giorgia Silani (Corresponding author)

Publications: Contribution to journalArticlePeer Reviewed

Abstract

Social rewards represent a strong driving force behind decisions and behaviors. Previous research suggests that the processing of a reward depends on the initial state of the individual. However, empirical research in humans on the influence of motivational states on reward processing is scant, especially for rewards of social nature. In the present study, we aimed at investigating how aversive and appetitive motivation affects the processing of social rewards, such as interpersonal touch. Participants (n = 102) were assigned to an appetitive (positive) or aversive (negative) motivational state condition (via modified versions of the Trier Social Stress Test) or to a control condition. After the state induction, their (a) self-reports of wanting and liking, (b) effort, and (c) hedonic facial reactions during anticipation and consumption of interpersonal touch, were measured. Participants in the aversive group showed higher subjective wanting of interpersonal touch, but no changes in subjective liking, compared to the control group. The aversive group also showed stronger positive hedonic facial reactions during reward anticipation, reflecting stronger anticipatory pleasure. No significant effects were found for the appetitive group. The results indicate that, after being exposed to an aversive experience, the motivation to obtain interpersonal touch, as well as the associated anticipatory pleasure, increase, without a corresponding change in liking during or after its consumption. The findings point to differential state-dependent effects on the processing of social rewards, possibly due to the action of different neurobiological systems regulating reward anticipation and consumption.
Original languageEnglish
Pages (from-to)12-25
Number of pages14
JournalNeuroscience
Volume464
Early online date17 Sept 2020
DOIs
Publication statusPublished - 1 Jun 2021

Austrian Fields of Science 2012

  • 501011 Cognitive psychology

Keywords

  • CORTISOL
  • DYNAMICS
  • HEART-RATE RESPONSES
  • INVENTORY
  • POSITIVE MOOD
  • REWARD
  • SELECTIVE ATTENTION
  • SOCIAL ANXIETY
  • STRESS
  • fEMG
  • interpersonal touch
  • liking
  • motivational states
  • social reward
  • wanting

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