Enhancing Persuasive Potential of Narrative Advertisements by Reducing Reactance

  • Matthias Glaser

Publications: Contribution to conference › Paper

Original languageEnglish
Publication statusPublished - 2019
Event32nd EMAC Doctoral Colloquium - Hamburg, Germany
Duration: 27 May 2019 → 28 May 2019

Lecture series, colloquium

Lecture series, colloquium32nd EMAC Doctoral Colloquium
Country/TerritoryGermany
CityHamburg
Period27/05/19 → 28/05/19

Austrian Fields of Science 2012

  • 502019 Marketing

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