Erkennen und verstehen Kinder kontextverbundene Markenpräsentationen?

Udo Wagner, Reinhard Grohs

Publications: Contribution to journal › Article › Peer Reviewed

Original language	German
Pages (from-to)	7-18
Number of pages	12
Journal	Marketing ZFP - Journal of Research and Management
Volume	33
Issue number	1
Publication status	Published - 2011

Austrian Fields of Science 2012

@article{75eb066f42c541d68c48437c6d631941,

title = "Erkennen und verstehen Kinder kontextverbundene Markenpr{\"a}sentationen?",

keywords = "IB, BWL",

author = "Udo Wagner and Reinhard Grohs",

year = "2011",

language = "Deutsch",

volume = "33",

pages = "7--18",

journal = "Marketing ZFP - Journal of Research and Management",

issn = "0344-1369",

number = "1",

}