Erratum on the pay as you wish model by Chen et al. (2017)

Karl Akbari, Udo Wagner

Publications: Contribution to journalArticlePeer Reviewed

Abstract

In their model of consumer behavior in pay-as-you-wish (PAYW) pricing, Chen et al. (2017) (CKZ hereaf-ter) imply that all less fair-minded consumers with low concerns of advantageous inequity aversion, that is, γ i ≤ 1, will buy and pay zero, that is, freeload. However, consumers buy only if their utility exceeds zero: A consumer with γ i ≤ 1 and r i ≤ c has a positive utility, u i > 0, only if r i > γ i c, and the correct share of freeloaders should be [Formula Presented] whereas the share of less fair-minded consumers who do not freeload should be [Formula Presented] When we postulate γ to be distributed according to some distribution h [0,1]i ) in the domain [0, 1] and as-sume a uniform distribution of consumption utilities ϕ(r i ) = 1, the share of freeloaders can be expressed as [Formula Presented] with ¯γ [0,1] as the mean of γ in [0, 1] and θ CKZ = θ + δ as the share of less fair-minded consumers, and hence the profits under PAYW (equations (4) and (5) in CKZ) were underestimated and should be given by [Formula Presented].

Original languageEnglish
Pages (from-to)657
Number of pages1
JournalMarketing Science: the marketing journal of INFORMS
Volume41
Issue number3
Early online date2021
DOIs
Publication statusPublished - 1 May 2022

Austrian Fields of Science 2012

  • 502020 Market research

Keywords

  • MIB
  • HBE
  • erratum
  • participative pricing
  • pay what you want
  • pay as you wish
  • Cat.1

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