| Original language | English |
|---|---|
| Title of host publication | Marketing and Competition in the Information Age, Proceedings of the 28th EMAC Conference |
| Publication status | Published - 1999 |
Austrian Fields of Science 2012
- 502052 Business administration
Extracting Brand Switching Behaviour from Cross-Sectional Information
Udo Wagner, Heribert Reisinger, Stefan Platter
Publications: Contribution to book › Contribution to proceedings