Far-right social media communication in the light of technology affordances: a systematic literature review

Publications: Contribution to journalArticlePeer Reviewed

Abstract

Most analyses of far-right communication on social media focus on one specificplatform,whilefindings are generalized. In this study, I argue that the far right’s use of social media depends on technology affordances the linkage between platform design and usage – and, thus, might not always be generalizable. After discussing six affordances – persistence, scalability, replicability, connectivity, searchability, and identifiability – I apply them to studies about the far right on Facebook, Twitter, Instagram, YouTube, and Telegram in a systematic literature review. I conclude that most research focuses on aspects linked to connectivity, scalability, and replicability, while persistence, searchability, and identifiability are barely researched so far. I further discuss shortcomings and possibilities for future research to consider aspect of technology affordances.
Original languageEnglish
Pages (from-to)37-56
Number of pages20
JournalAnnals of the International Communication Association
Volume48
Issue number1
Early online date10 Nov 2023
DOIs
Publication statusPublished - 2024

Austrian Fields of Science 2012

  • 508007 Communication science
  • 508020 Political communication

Keywords

  • far right
  • technology affordances
  • systematic literature review
  • Far right

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