Fem-vertised and fem-washed advertising on Instagram: How do they affect the attitude towards the brand and purchase intention?

Publications: Contribution to book › Chapter

Original language	English
Title of host publication	Advances in advertising research XIII
Subtitle of host publication	Frontiers of advertising: Re-considering its shapes and forms
Editors	Daria Gunina, Martin K. J. Waiguny
Place of Publication	Cham
Publisher	Springer Nature Switzerland AG
Pages	145-159
Number of pages	15
Edition	1
DOIs	https://doi.org/10.1007/978-3-658-43936-1_10
Publication status	Published - 2025

Austrian Fields of Science 2012

Noronha dos Reis, I., Harm, K., Saumer, M., Neureiter, A., & Matthes, J. (2025). Fem-vertised and fem-washed advertising on Instagram: How do they affect the attitude towards the brand and purchase intention? In D. Gunina, & M. K. J. Waiguny (Eds.), Advances in advertising research XIII: Frontiers of advertising: Re-considering its shapes and forms (1 ed., pp. 145-159). Springer Nature Switzerland AG. https://doi.org/10.1007/978-3-658-43936-1_10

Noronha dos Reis, Iara ; Harm, Katharina ; Saumer, Melanie et al. / Fem-vertised and fem-washed advertising on Instagram: How do they affect the attitude towards the brand and purchase intention?. Advances in advertising research XIII: Frontiers of advertising: Re-considering its shapes and forms. editor / Daria Gunina ; Martin K. J. Waiguny. 1. ed. Cham : Springer Nature Switzerland AG, 2025. pp. 145-159

@inbook{4a7a6009db454ed2b98a9306001bb361,

title = "Fem-vertised and fem-washed advertising on Instagram: How do they affect the attitude towards the brand and purchase intention?",

author = "{Noronha dos Reis}, Iara and Katharina Harm and Melanie Saumer and Ariadne Neureiter and J{\"o}rg Matthes",

year = "2025",

doi = "10.1007/978-3-658-43936-1_10",

language = "English",

pages = "145--159",

editor = "Daria Gunina and Waiguny, {Martin K. J. }",

booktitle = "Advances in advertising research XIII",

publisher = "Springer Nature Switzerland AG",

edition = "1",

}