| Original language | English |
|---|---|
| Title of host publication | Reaching Consumers of Emerging Markets |
| Subtitle of host publication | Proceedings of the 2017 Annual Conference of the Emerging Markets Conference Board |
| Editors | S. Dash, A. Goyal, D.D. Gupta, K.B. Gupta |
| Publication status | Published - 2017 |
Austrian Fields of Science 2012
- 502019 Marketing
Keywords
- HBE
- BWL
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