Global and Local Brand Stereotypes: Affect, Approach-Avoidance Behavior, and Consumer-Brand Relationship Building

Vasileios Davvetas; Georgios Halkias

Global and Local Brand Stereotypes: Affect, Approach-Avoidance Behavior, and Consumer-Brand Relationship Building

Department of Accounting, Innovation and Strategy

Publications: Contribution to conference › Paper › Peer Reviewed

Original language	English
Publication status	Published - 2017
Event	26th Annual Consortium in International Marketing Research (CIMaR 2017): Local-Global Connections in International Marketing - Novoli Campus, Florenz, Italy Duration: 20 Jun 2017 → 23 Jun 2017 http://www.disei.unifi.it/vp-221-cimar-2017-florence.html

Conference

Conference	26th Annual Consortium in International Marketing Research (CIMaR 2017)
Abbreviated title	CIMaR 2017
Country/Territory	Italy
City	Florenz
Period	20/06/17 → 23/06/17
Internet address	http://www.disei.unifi.it/vp-221-cimar-2017-florence.html

Austrian Fields of Science 2012

502052 Business administration
502020 Market research

Keywords

HBE
BWL

Cite this

@conference{47dd3d53024548a5a9e9cdae1b09c106,

title = "Global and Local Brand Stereotypes: Affect, Approach-Avoidance Behavior, and Consumer-Brand Relationship Building",

keywords = "HBE, BWL",

author = "Vasileios Davvetas and Georgios Halkias",

note = "26th Annual Consortium in International Marketing Research (June 20-23, 2017, Florenz, Italy); 26th Annual Consortium in International Marketing Research (CIMaR 2017) : Local-Global Connections in International Marketing, CIMaR 2017 ; Conference date: 20-06-2017 Through 23-06-2017",

year = "2017",

language = "English",

url = "http://www.disei.unifi.it/vp-221-cimar-2017-florence.html",

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TY - CONF

T1 - Global and Local Brand Stereotypes: Affect, Approach-Avoidance Behavior, and Consumer-Brand Relationship Building

AU - Davvetas, Vasileios

AU - Halkias, Georgios

N1 - 26th Annual Consortium in International Marketing Research (June 20-23, 2017, Florenz, Italy)

PY - 2017

Y1 - 2017

KW - HBE

KW - BWL

UR - https://www.disei.unifi.it/upload/sub/cimar2017/conference-program---20-june-2017.pdf

UR - https://www.disei.unifi.it/cmpro-v-p-221.html

M3 - Paper

T2 - 26th Annual Consortium in International Marketing Research (CIMaR 2017)

Y2 - 20 June 2017 through 23 June 2017

ER -

Global and Local Brand Stereotypes: Affect, Approach-Avoidance Behavior, and Consumer-Brand Relationship Building

Conference

Austrian Fields of Science 2012

Keywords

Other files and links

Cite this