@article{68b0906d3c8b41dbac48a6b083889838,
title = "Global-local consumer identities as drivers of global digital brand usage",
keywords = "Hedonic motivation, Global digital brands, Global-local identity, Social networking sites usage, SOCIAL NETWORKING SITES, BEHAVIORAL INTENTIONS, INTRINSIC MOTIVATION, COLLECTIVE IDENTITY, NATIONAL IDENTITY, DEVELOPED MARKETS, USER ACCEPTANCE, SELF-IDENTITY, E-COMMERCE, ATTITUDES, MIB",
author = "Katerina Makri and Karolos-Konstantinos Papadas and Schlegelmilch, {Bodo B.}",
note = "Publisher Copyright: {\textcopyright} 2018, Katerina Makri, Karolos-Konstantinos Papadas and Bodo B. Schlegelmilch.",
year = "2019",
month = sep,
day = "9",
doi = "10.1108/IMR-03-2018-0104",
language = "English",
volume = "36",
pages = "702--725",
journal = "International Marketing Review",
issn = "0265-1335",
publisher = "EMERALD GROUP PUBLISHING LTD",
number = "5",
}