Global marketing segmentation usefulness in the sportswear industry

Eunju Ko, Charles R. Taylor, Heewon Sung, Jooyeon Lee, Udo Wagner, David Martin-Consuegra Navarro, Fanghua Wang

Publications: Contribution to journal › Article › Peer Reviewed

Original language	English
Pages (from-to)	1565-1575
Number of pages	11
Journal	Journal of Business Research
Volume	65
Issue number	11
Publication status	Published - 2012

Austrian Fields of Science 2012

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title = "Global marketing segmentation usefulness in the sportswear industry",

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AU - Martin-Consuegra Navarro, David

AU - Wang, Fanghua

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