Happy grocery shopper: The creation of positive emotions through affective digital signage content

Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

Original language	English
Title of host publication	Proceedings of the 2016 Winter Marketing Educators' Conference
Place of Publication	Las Vegas
Publication status	Published - 2016
Event	2016 Winter Marketing Educator's Conference - Las Vegas, United States Duration: 26 Feb 2016 → 28 Feb 2016 https://www.ama.org/events-training/Pages/2016-Winter-Marketing-Academic-Conference.aspx?tab=home

Conference	2016 Winter Marketing Educator's Conference
Abbreviated title	AMA 2016
Country/Territory	United States
City	Las Vegas
Period	26/02/16 → 28/02/16
Internet address	https://www.ama.org/events-training/Pages/2016-Winter-Marketing-Academic-Conference.aspx?tab=home

Austrian Fields of Science 2012

@inproceedings{6d198848f4714679ab632bf9b7914d03,

title = "Happy grocery shopper: The creation of positive emotions through affective digital signage content",

keywords = "IB, BWL",

author = "Marion Garaus and Sandra Manzinger and Udo Wagner",

year = "2016",

language = "English",

booktitle = "Proceedings of the 2016 Winter Marketing Educators' Conference",

note = "2016 Winter Marketing Educator's Conference, AMA 2016 ; Conference date: 26-02-2016 Through 28-02-2016",

url = "https://www.ama.org/events-training/Pages/2016-Winter-Marketing-Academic-Conference.aspx?tab=home",

}

TY - GEN

T1 - Happy grocery shopper: The creation of positive emotions through affective digital signage content

AU - Garaus, Marion

AU - Manzinger, Sandra

AU - Wagner, Udo

PY - 2016

Y1 - 2016

KW - IB

KW - BWL

UR - https://www.ama.org/events-training/Conferences/Documents/Winter%20Academic%20Program.pdf

M3 - Contribution to proceedings

BT - Proceedings of the 2016 Winter Marketing Educators' Conference

CY - Las Vegas

T2 - 2016 Winter Marketing Educator's Conference

Y2 - 26 February 2016 through 28 February 2016

ER -