Happy to Have and Happy to Do: The Role of Self-expression (a)symmetry in Material and Experiential Purchases

Georgios Halkias; Sofia Kousi; Hans Baumgartner

Happy to Have and Happy to Do: The Role of Self-expression (a)symmetry in Material and Experiential Purchases

Georgios Halkias, Sofia Kousi, Hans Baumgartner

Department of Marketing and International Business

Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

Abstract

Prior literature suggests that material purchases have a disadvantage compared to experiences in making people happy. We challenge this proposition and show that the difference between material and experiential purchases only emerges when purchases are asymmetrically self-expressive. Equally highly self-expressive experiential and material purchases elicit similar levels of happiness.

Original language	English
Title of host publication	Proceedings of the Association for Consumer Research – North American Conference
Publication status	Published - 2020
Event	Association for Consumer Research Conference 2020 - Virtual Conference, Paris, France Duration: 30 Sep 2020 → 4 Oct 2020 https://www.acrwebsite.org/web/acr-conference/welcome

Conference

Conference	Association for Consumer Research Conference 2020
Abbreviated title	ACR
Country/Territory	France
City	Paris
Period	30/09/20 → 4/10/20
Internet address	https://www.acrwebsite.org/web/acr-conference/welcome

Austrian Fields of Science 2012

502052 Business administration
502020 Market research

Keywords

HBE
MIB

Cite this

@inproceedings{3b602f0e9d5748849286bca001caf783,

title = "Happy to Have and Happy to Do: The Role of Self-expression (a)symmetry in Material and Experiential Purchases",

abstract = "Prior literature suggests that material purchases have a disadvantage compared to experiences in making people happy. We challenge this proposition and show that the difference between material and experiential purchases only emerges when purchases are asymmetrically self-expressive. Equally highly self-expressive experiential and material purchases elicit similar levels of happiness.",

keywords = "HBE, MIB",

author = "Georgios Halkias and Sofia Kousi and Hans Baumgartner",

note = "(Oct 1-4, 2020, Paris, Frankreich (online)); <br/>Association for Consumer Research Conference 2020, ACR ; Conference date: 30-09-2020 Through 04-10-2020",

year = "2020",

language = "English",

booktitle = "Proceedings of the Association for Consumer Research – North American Conference",

url = "https://www.acrwebsite.org/web/acr-conference/welcome",

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T1 - Happy to Have and Happy to Do: The Role of Self-expression (a)symmetry in Material and Experiential Purchases

AU - Halkias, Georgios

AU - Kousi, Sofia

AU - Baumgartner, Hans

N1 - (Oct 1-4, 2020, Paris, Frankreich (online))

PY - 2020

Y1 - 2020

N2 - Prior literature suggests that material purchases have a disadvantage compared to experiences in making people happy. We challenge this proposition and show that the difference between material and experiential purchases only emerges when purchases are asymmetrically self-expressive. Equally highly self-expressive experiential and material purchases elicit similar levels of happiness.

AB - Prior literature suggests that material purchases have a disadvantage compared to experiences in making people happy. We challenge this proposition and show that the difference between material and experiential purchases only emerges when purchases are asymmetrically self-expressive. Equally highly self-expressive experiential and material purchases elicit similar levels of happiness.

KW - HBE

KW - MIB

UR - https://www.acrwebsite.org/assets/PDFs/2020program.pdf

M3 - Contribution to proceedings

BT - Proceedings of the Association for Consumer Research – North American Conference

T2 - <br/>Association for Consumer Research Conference 2020

Y2 - 30 September 2020 through 4 October 2020

ER -

Happy to Have and Happy to Do: The Role of Self-expression (a)symmetry in Material and Experiential Purchases

Abstract

Conference

Austrian Fields of Science 2012

Keywords

Other files and links

Cite this