How accurate are customers' initial impressions? Using continuous-response measurement to assess thin slices of sales behaviors

Udo Wagner, Sandra Pauser

Publications: Contribution to conference › Paper › Peer Reviewed

Original language	English
Publication status	Published - 2019
Event	1st Working Group Meeting of AG MARKETING - Karlsruhe, Germany Duration: 14 Nov 2019 → 15 Nov 2019

Conference	1st Working Group Meeting of AG MARKETING
Country/Territory	Germany
City	Karlsruhe
Period	14/11/19 → 15/11/19

Austrian Fields of Science 2012

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title = "How accurate are customers' initial impressions? Using continuous-response measurement to assess thin slices of sales behaviors",

keywords = "MIB, HBE",

author = "Udo Wagner and Sandra Pauser",

year = "2019",

language = "English",

note = "1st Working Group Meeting of AG MARKETING ; Conference date: 14-11-2019 Through 15-11-2019",

}

TY - CONF

T1 - How accurate are customers' initial impressions? Using continuous-response measurement to assess thin slices of sales behaviors

AU - Wagner, Udo

AU - Pauser, Sandra

PY - 2019

Y1 - 2019

KW - MIB

KW - HBE

UR - http://www.gfkl.org/blog/2019/08/20/1st-working-group-meeting-of-ag-marketing/

M3 - Paper

T2 - 1st Working Group Meeting of AG MARKETING

Y2 - 14 November 2019 through 15 November 2019

ER -