Is Brand Globalness in the Eye of the Beholder?” Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses

Adamantios Diamantopoulos, Maja Arslanagic-Kalajdzic, Vasileios Davvetas

Publications: Contribution to conferencePaperPeer Reviewed

Original languageEnglish
Publication statusPublished - 2016
EventAnnual Meeting of the Academy of International Business (AIB 2016) - New Orlenas, New Orleans, United States
Duration: 27 Jun 201630 Jun 2016
https://aib.msu.edu/events/2016/Program.asp

Conference

ConferenceAnnual Meeting of the Academy of International Business (AIB 2016)
Abbreviated titleAIB 2016
Country/TerritoryUnited States
CityNew Orleans
Period27/06/1630/06/16
Internet address

Austrian Fields of Science 2012

  • 502052 Business administration

Keywords

  • IB
  • BWL

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